Laws / Perception
Law of Prägnanz
Law of simplicity
People read complex or ambiguous images as the simplest form they can.
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Why it matters
The eye works hard to simplify. Give it simple shapes to begin with and icons, logos and layouts are recognised faster.
Rules to follow
- Draw icons from simple geometric shapes with consistent stroke weights.
- Avoid decoration that fights the silhouette: stacked gradients, heavy shadows, outlines on outlines.
- Prefer clear, regular layouts over intricate ones.