Flow

Laws / Choices

Occam's razor

Among solutions that work equally well, pick the one with the fewest assumptions and parts.

Nine settings

Notifications
Email digest
Weekly summary
Monthly summary
Product news
Tips and tricks
Push alerts
Alert sound
Badge count
Vibrate

Why it matters

Every element on a screen has to be read, understood and ignored if it isn't needed. Fewer parts means less to get wrong.

Rules to follow

  • Remove any element that doesn't help the person finish their task; if removing it changes nothing, leave it out.
  • Prefer one clear control over several overlapping ones.
  • Don't add settings for decisions the product can make well on its own.
  • Default to the simplest layout that holds the content; add structure only when content demands it.