Flow

Laws / Choices

Pareto principle

The 80/20 rule

Roughly 80% of the effects come from 20% of the causes: most people use a small share of the features most of the time.

Every tool, same size


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Why it matters

If every feature gets equal space, the few that matter are buried under the many that don't.

Rules to follow

  • Find the 20% of actions people use most (analytics, interviews) and give them the most prominent places.
  • Put the remaining actions behind an overflow menu, a secondary tab or a search.
  • Spend design and testing time on the high-traffic paths first.