Flow

Laws / Pointing and time

Parkinson's law

Any task expands to fill the time available for it.

Eleven fields, take your time

Create your account
Take your time and tell us about yourself.

Why it matters

Long forms and open-ended steps invite people to stall, second-guess and abandon. Short, bounded tasks get finished.

Rules to follow

  • Ask only for what you need now; collect the rest later.
  • Let the browser autofill (autoComplete attributes, correct input types).
  • Tell people how long a task takes ("About 1 minute") so they can commit.
  • Prefer one-tap choices over free-text fields where the answers are predictable.